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Designing the right graphic for your brand helps you create a strong, positive impression in the minds of your consumers and instills trust in your brand. Graphic design can be used to differentiate your company from competitors and create an identity for your business.
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C.E.O of Marketing Navii
I love what I do because I get to work with clients and help them express their thoughts, ambitions, and goals visually. It’s so much fun to see what ideas they have and then work together to bring those ideas to life. Sometimes it’s an emotional experience: you laugh together, you cry together and sometimes you just jump for joy!
It doesn’t matter where you are right now in your business—I’ve been there too. Before starting Marketing Navii, I was in the same place as many of our current clients: overwhelmed and unsure where to even begin(or how) marketing their business online. Now I know that it’s possible for anyone who’s willing to put in the work! We’ll help navigate you through every step of the way until you’re ready for launch day (and beyond).
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Information Gathering
Before you can actually build a website, you need to gather information including your purpose, main goals, and target audience. Your purpose is essentially the reason behind creating this website while your goals are what you want to accomplish. As for your target audience, that is who your website is going to appeal to, which includes their age, gender, and interests.
Planning
Once you’ve gathered the basic information for your website, you then need to start planning it out. Using the information from the first step, you’ll create a sitemap. A sitemap is a list of all the topics and sub-topics of your website. The sitemap will help you be able to visualize the website and how a user can jump from one page to another. This step is crucial so that you can create an attractive website that is easy to navigate.
Design
After you’ve planned the outline of the website, you need to figure out how it’s going to look. This will include all visual content, such as photos and videos. Be sure to keep in mind your target audience when planning the design of your website. For example, a public relations brand will have a very different website than a brand with a target audience of pet owners. You want your website to be catered towards your target audience’s wants and needs.
Content
The content that you have on your website is one of the most important aspects of a website. Your content will convey your message to your audience and encourage them to use your website. But before you can write your content, you need to figure out your goals and purpose, which is why step 2 is so important. Your content should be relevant and interesting enough that your users keep coming back.
Functionality
At this step is when you’ll actually start to build your website. This is also when all the above steps will come together to create the look and functionality of the website. You want your website to be user-friendly and easy to get around. The homepage will usually be created first, and then all the sub-pages will come after. You also need to make sure the website can be accessible from both a desktop and mobile phone.
Testing
Once the website has been successfully created, it’s not quite ready to be launched just yet. It needs to be tested first. Testing the website can be a tedious process, but it’s necessary to make sure the website is running properly. During this step, you’ll test all the links and buttons on the website, check the spelling of everything, and make sure the website looks the same on a phone than it does on a computer.
Launch
After you’ve thoroughly checked the website and tested it a few times, now comes the exciting part: actually launching it. To launch your website, you need to upload it to a server. Once it’s uploaded, you’ll want to quickly run one last test just to double check that everything is correct. The website will now be viewable to the public.
Monitoring and Updates
Even after you successfully launch your website, it’s still crucial to go back and check it from time to time. Mistakes can happen, and it’s important to stay on top of the website to make sure it remains in good shape. You want to fix any problems as quickly as possible and always keep your website up to date.
